Route 2 Color Alt1

Chart your right course

On-demand leadership means you get the fractional advisory or interim leadership you need to deliver the business your stakeholders expect.

Trusted by
Johnson Johnson Logo White 1
AstraZeneca
Zai Lab
United Healthcare
SXSW
Pharmaceutical Compliance Forum
Nacd
SCCE
NGLCC
BSR
CPHI
Mensa

Route 2 provides leadership solutions on demand.

Whether you need interim leadership or fractional advisory services, our expert guidance will help you keep up with the rapid pace of business across all levels—be it team, function, or enterprise.

Strategy

Create the right-size solution with the right leadership to meet your immediate and emerging needs.

Engagement

From employees, consumers, investors, and everyone in between, we keep the right people informed.

Impact

We unleash your people to deliver meaningful results at every level, so you can deliver purposeful change.

Strategy

At Route 2,

We prioritize you.

Our on-demand leadership adapts to the current needs of your business—especially during transitions and transformations.

Our agility allows us to operate at the intersection of innovation, growth, and operational change, considering the constraints of budgets and time.

There are too many ‘experts’ today who haven’t done the work…

We know a proven track record is crucial and often scarce.

That’s why our team consists of people willing to create the new and try the impossible.

We help leadership define and build trust and create strategies that deliver impact.

Engagement

Our proven models take you from uncertainty to clarity and empower your teams to take action.

The Trust in Action Model

Trust Model

The Route 2 Strategy Model

Strategy Model

Internal Leadership Capabilities and ESG Operations

  • Support board members, executives, and senior leaders to enhance their understanding and proficiency in ESG principles and practices
  • Identify and build the ESG leadership, establish the ESG network, and establish the ESG enterprise culture

Route 2 capabilities meet you right where you are to get you where you need to be.

Strategy and Governance

  • Focus on strategies and programs that deliver MAXIMUM possible impact—without stretching teams thin
  • ESG Assurance: Identify, access and verify data integrity to external requirements.

Communications and Reporting

  • Foster both internal and external engagement
  • Facilitate disclosures, including annual reports and engagement of rating and ranking agencies.

Culture and Integration

  • Collaborate to create ESG programs that are integrated into your business operations
  • Curate employee engagement and training programs

Program Scalability

  • Oversee the management of ESG subject matter experts with an eye on scalability
  • Access a network of more than 1,000 ESG experts who can operationalize strategies

Impact

Priority was never meant to be plural…

We support organizations and teams to choose one priority where they can drive the greatest possible impact and achieve far-reaching business outcomes.

Regular ESG programs:

  • Unfocused activities
  • Priorities only clear to the CSO/sustainability team
  • External focus with low enterprise engagement
Unfocused SDG

Route 2 ESG programs:

  • Focused business impact
  • Clarity, alignment, trust in action
  • High enterprise engagement AND results
Focused SDG

Case Studies

Zai Lab
  • Moved Zai Lab from bottom quartile to top 90% of industry performance in S&P Assessment.
  • Launched the world’s first Corporate Trust Report, laying out a blueprint for building stakeholder trust.
  • Ranked #1 Biotech in S&P’s first China Corporate Sustainability Yearbook.
  • Gender-inclusive leadership and pay equity achieved in year one.
AstraZeneca
  • Established the first corporate sponsorship of The Global Action Plan for Healthy Lives and Well-being (SDG3 GAP).
  • Built $50OM business case to redesign product portfolio and reduce Scope 3 carbon emissions by 10%.
  • Established a first-of-its-kind Net-Zero Life Sciences program.
  • Launched a global initiative to plant and maintain more than 50m trees by the end of 2025

About Jim

For more than two decades, Jim Massey has used his Business As Usual  model to unleash those around him to create the first, the next, and the impossible.

With a career that spans over 25 years and six continents, he is considered one of the world’s leading strategic practitioners. An internationally respected thought leader on trust, sustainability, and ethics, his vision is always to build our next through industry-leading change.

Jim has used Business as Usual  to drive numerous groundbreaking initiatives over the years—leading teams to transform the healthcare landscape, take action on climate change, achieve leadership and pay equity, and much more.

At 25, he joined Johnson & Johnson, one of the world’s most trusted companies, as one of its youngest marketers. Leveraging the Business As Usual ™ model, he sparked a cultural shift that propelled one of the organization’s fastest commercial launches in its history.

In just a year at AstraZeneca, he developed a cutting-edge compliance program that enabled the business to respond in real-time to new business opportunities. This pioneering work earned him recognition as one of Compliance Week Magazine’s 2019 Top Minds.

With no environmental background, he empowered his teams to lay the groundwork for one of the boldest environmental programs in the world—now recognized as the global standard for achieving Net Zero.

Jim is driven by the belief that humans create systems to make sense out of chaos—but there are times when those systems don’t work.

Business as Usual  frees us from those systems, so we can unleash our full potential. It’s a story of tomorrow, where trust shapes a better future, and we take bold leaps into the unknown, together.

Jim Massey