Learn the breakthrough trust model for sparking bold action, so you can take the lead in building a sustainable future worthy of all of us.
Across regions, cultures, and languages, trust is a common currency and the connective tissue that makes all positive action possible. In Trust in Action, Jim Massey lays out the case for why all progress depends on trust: the basis of successful selves, teams, and systems.
The book serves as a powerful guide for business leaders who want to create a better world—and know that we need to work together to make it happen.
With a career that spans over 25 years and six continents, he is considered one of the world’s leading strategic practitioners. An internationally respected thought leader on trust, sustainability, and ethics, his vision is always to build our next through industry-leading change.
Jim has used Business as Usual to drive numerous groundbreaking initiatives over the years—leading teams to transform the healthcare landscape, take action on climate change, achieve leadership and pay equity, and much more.
At 25, he joined Johnson & Johnson, one of the world’s most trusted companies, as one of its youngest marketers. Leveraging the Business As Usual ™ model, he sparked a cultural shift that propelled one of the organization’s fastest commercial launches in its history.
In just a year at AstraZeneca, he developed a cutting-edge compliance program that enabled the business to respond in real-time to new business opportunities. This pioneering work earned him recognition as one of Compliance Week Magazine’s 2019 Top Minds.
With no environmental background, he empowered his teams to lay the groundwork for one of the boldest environmental programs in the world—now recognized as the global standard for achieving Net Zero.
Jim is driven by the belief that humans create systems to make sense out of chaos—but there are times when those systems don’t work.
Business as Usual frees us from those systems, so we can unleash our full potential. It’s a story of tomorrow, where trust shapes a better future, and we take bold leaps into the unknown, together.
