Jim Massey has spent decades on the front lines of business as one of the world’s leading strategic practitioners, engaging employees to drive change quickly—and proving the right action beats inaction, every time.
Through his workshops, advisory, and executive coaching, he helps teams see the world differently, empowers them with the leadership, skills, and tools to do what’s never been done before, and supports them to act and deliver the impossible.
Workshops that empower leaders and teams to:
Advisory consulting and executive coaching that lead to:
Change is the new constant. Through the Business as Usual model, you’ll learn the skills needed to transform yourself, your organization, and the planet.
Get unstuck and discover how to do better, more, and faster.
Values drive behavior, which drives culture. Unlock your full potential to solve challenges as you build systems, teams, and trust.
Unleash your ability to achieve unthinkable outcomes.
We can’t do anything without trust. But when it’s missing, we can use the Can-Care–Do model to build it fast at the self, team, and systems level.
Transform yourself to transform your team to transform the world.
With a career that spans over 25 years and six continents, he is considered one of the world’s leading strategic practitioners. An internationally respected thought leader on trust, sustainability, and ethics, his vision is always to build our next through industry-leading change.
Jim has used Business as Usual to drive numerous groundbreaking initiatives over the years—leading teams to transform the healthcare landscape, take action on climate change, achieve leadership and pay equity, and much more.
At 25, he joined Johnson & Johnson, one of the world’s most trusted companies, as one of its youngest marketers. Leveraging the Business As Usual ™ model, he sparked a cultural shift that propelled one of the organization’s fastest commercial launches in its history.
In just a year at AstraZeneca, he developed a cutting-edge compliance program that enabled the business to respond in real-time to new business opportunities. This pioneering work earned him recognition as one of Compliance Week Magazine’s 2019 Top Minds.
With no environmental background, he empowered his teams to lay the groundwork for one of the boldest environmental programs in the world—now recognized as the global standard for achieving Net Zero.
Jim is driven by the belief that humans create systems to make sense out of chaos—but there are times when those systems don’t work.
Business as Usual frees us from those systems, so we can unleash our full potential. It’s a story of tomorrow, where trust shapes a better future, and we take bold leaps into the unknown, together.